BRIDGET BRENNAN
CEO, The Female Factor
Author, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Bridget Brennan is a pioneer in developing business strategies that appeal to women, the world's most powerful consumers. She is the CEO of business strategy firm Female Factor, and author of Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, July 2009).
A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications, and was nominated for the same honor by PRWEEK. Brennan developed her expertise as an agency executive, creating programs for major clients such as Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others.
Previous to founding Female Factor, Brennan ran the consumer marketing practice of Edelman’s Zeno Group, and founded that agency’s Speaking Female division. She has served as an instructor at Northwestern University's Graduate Program in Marketing Communications in the Medill School, and has guest lectured at the Kellogg School of Management and at industry conferences worldwide. She is a founder of the Marketing to Moms Coalition, an active member of the Network of Executive Women and the National Speakers Association.
A graduate of Texas A&M University, Brennan is based in Chicago.
